INSTITUTIONAL DEVELOPMENT
Securing resources for the day-to-day operations of your organization as well as the special investments you will need for new programs, innovation and capital projects will exercise everyone in the organization from the Board through to Development Team. Institutional Development requires tremendous intentional planning, testing the organization’s readiness to go to the next level, through to the all-important aspects of effective stewardship. This program will take you through the techniques that will maximize success and use resources effectively:
- Campaign planning including: feasibility study, campaign staffing/resourcing, campaign management, prospect research and communications strategy
- Annual fund and annual gala planning
- Marketing and branding including: Creating the unique selling proposition, web site development, social media, audio aisuals downloads and communications
- Stewardship